Gofer is an online grocery store app that fosters the way people purchase grocery or get things picked up and delivered at their homes. With just a click of a few buttons, you can order, approve, cancel, track and receive your order in no time. We designed two flows for the app, One where the driver can either pick up the requested items or can purchase products requested by the users through the app.

After a lot of brainstorming and detailed requirement gathering, we decided to design two apps for Gofer. One was the user app and the other one was a driver app. The biggest challenge while designing this was to keep the experience around the user journey similar and relevant to each user.

For example one of the key aspects of the app, as you can see in the user flow diagram, was when the user placed an order after paying a token amount to the driver, some things can be out of stock or low in quantity. The driver would then notify the user with a ballpark estimation of the items as well as inform them of the unavailable items. The user can either confirm the order or decline it.

Keeping this flow simple as well as designing the interface in a minimal and user-friendly manner so that the users can quickly get the correct information in time and take relevant actions was what made this challenging for our team.

While creating a seamless flow for the users while placing an order, we had to first understand the users and their mindset. We analysed the information and the knowledge our users i.e customers and drivers would have and then went onto design a relevant feature for both. To simplify things while placing orders, we added an option to add images of items. This was one of the key UX features on the app.